The B-12 Store Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from theb12store.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies – Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log files – Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you, including via email, phone, and SMS/text messages (where you have provided prior express written consent);
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
TEXT MESSAGE COMMUNICATIONS
By providing your mobile phone number and opting in to receive SMS/text messages from The B-12 Store, you consent to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) as well as transactional messages related to your orders, appointments, or account. Message frequency may vary.
Consent is not a condition of purchase.
Message and data rates may apply.
You can opt out at any time by replying STOP to any message you receive from us. After you send STOP, we will send a confirmation message to confirm you have been unsubscribed. You will not receive further marketing text messages unless you opt in again.
For help, reply HELP or contact us at contact@theb12store.com.
We will not share your mobile number or text messaging consent information with third parties for their own marketing purposes without your express consent. Text messaging opt-in data and related consent information will be retained as required by applicable law.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, please email us at contact@theb12store.com, or by mail using the details provided below:
4125 Cleveland Ave #1660, Fort Myers, FL, 33901, United States
HIPAA COMPLIANCE
HIPAA compliance is important for data collection because it keeps personal information protected and secure. Forms on the Site feature HIPAA compliance. We have a Business Associate Agreement (BAA) with Jotform, use JotForm to safely collect sensitive PHI online and store it in a HIPAA-compliant online database, and send it in HIPAA-compliant encryption. We will not share personal information in a manner that would be non-HIPAA-compliant.